Instagram Reposting Feature: Instagram has always been about sharing moments, but its latest reposting feature, officially rolled out on August 7, 2025, takes it to a whole new level. Imagine being able to share your favorite Reels and posts directly to your feed, just like a retweet on X or a share on TikTok. This feature is a big deal for creators, businesses, and everyday users alike, making it easier to amplify content while giving credit to the original poster. As an online news portal, we’re excited to dive into what this means for you and how it can shake up your Instagram game. Let’s break it down!
Table of Contents
What Is the Reposting Feature?
Instagram’s reposting feature allows users to share public Reels and feed posts directly to their own followers’ feeds. Unlike the old days of screenshots or third-party apps, this built-in tool simplifies the process while keeping things ethical. When you repost, the original creator’s name stays front and center, and the content links back to their profile. It’s a win-win: you share awesome content, and the creator gets more visibility.
- Only public accounts: You can’t repost from private accounts due to privacy settings.
- Dedicated Reposts tab: Your profile now has a tab to showcase all your reposts.
- Add your flair: You can include a custom note to personalize the repost.
This feature, confirmed by Instagram via TechCrunch, has been in testing since 2022 but is now live, making content sharing seamless and creator-friendly.
Why Reposting Matters for Your Brand
For news portals like ours, reposting is a game-changer. It lets us share breaking news clips, viral Reels, or insightful posts from journalists and creators, keeping our feed fresh without creating everything from scratch. According to studies, 79% of consumers say user-generated content (UGC) influences their decisions, so reposting authentic content can build trust and engagement. It’s also a time-saver—52% of marketers struggle with content creation time, and this feature helps fill gaps in your content calendar.
How to Use the Reposting Feature
Ready to try it? It’s super simple! Here’s how to repost a Reel or post:
- Open Instagram and find a public Reel or feed post you love.
- Tap the repost icon (it looks like a little curved arrow).
- Add a note in the thought bubble if you want to share your thoughts.
- Hit “Save” and share it to your feed. The post will appear in your profile’s Reposts tab.
You can’t edit notes after posting, so double-check before you hit save. Also, the original creator is automatically credited, so no need to worry about manual tagging.
Best Practices for Reposting
While the feature is user-friendly, a thoughtful approach is key. Always ask for permission if you’re unsure about sharing someone’s content, especially for business accounts. A quick DM or comment can build goodwill and avoid any issues. Also, make sure the content aligns with your brand’s vibe—random reposts can confuse your audience. For news portals, focus on credible, relevant content like breaking news or expert commentary. And don’t overdo it; a feed full of reposts can feel like a meme account, not a news hub.
- Credit always: Even with automatic crediting, a shoutout in your caption shows respect.
- Stay on-brand: Choose content that matches your tone and audience’s interests.
- Monitor performance: Check analytics to see how reposts perform and tweak your strategy.
The Future of Instagram Engagement
This reposting feature brings Instagram closer to platforms like X, where sharing is a core part of the experience. It’s not just about convenience; it’s about building community. By reposting, you’re joining a conversation, amplifying voices, and creating connections. For news portals, it’s a chance to highlight diverse perspectives and keep followers engaged with timely, relevant content. As Instagram continues to evolve, expect more features like this to make content sharing even more dynamic.
In a nutshell, Instagram’s reposting feature is a powerful tool for staying active, authentic, and connected. Whether you’re sharing a viral news clip or a thought-provoking post, it’s an easy way to keep your feed buzzing while supporting creators. So, dive in, start reposting, and watch your Instagram presence grow!